Born in Tehran, Iran, Bijan immigrated to the United States, to Los Angeles in 1973. His exclusive boutique on Rodeo Drive in Beverly Hills was established in 1976 and can be visited by "appointment only". It has been described as "the most expensive store in the world".
Bijan's main residence was in Beverly Hills, California, but he was also known to own residences in New York and Malibu, as well as Milan and Florence, Italy. Up until the time of his death, Bijan was one of few Iranians in the media limelight who were still permitted to enter Iran.
Bijan was also known for his automobiles. in his collection were a Yellow Bentley Azure with black interior, as well as a Black Bentley Azure with yellow interior. He was also known to have a Black Mercedes-Benz SLR McLaren with a customized paint scheme, a yellow Ferrari 430, a Yellow Rolls Royce Drophead Coupe, and a Bugatti Veyron, all of which he is known to park outside of his Rodeo Drive boutique.
In 2000 Bijan courted controversy when an advertisement featuring a "rotund [nude] model named Bella" and himself was at first rejected by New York magazines before it was accepted by Tina Brown's Talkmagazine]
Death
On April 14, 2011 Bijan suffered a heart attack and was immediately rushed to Cedars-Sinai Medical Center California but he passed away two days later on April 16, 2011 at 8:05 AM .He Was 67 Years old.